Start with the outcome: what should this content achieve? Awareness, conversions, community growth?

List deliverables concretely — e.g. three TikTok videos, 15–30 seconds, vertical 9:16, with hooks in the first two seconds.

Share reference links or mood boards. Creators don’t need a 20-page deck, but visual direction helps.

Include budget range and deadline. Serious applicants self-select when expectations are clear.