Your profile is often the first impression brands get. Lead with what you do best — video, UGC, photography, design — and who you create for.

Choose three to five portfolio pieces that show range without clutter. Brands want to see quality and consistency more than volume.

Write a short bio in your own voice. Mention where you’re based, languages you work in and types of campaigns you enjoy.

Set a starting rate that reflects your skill level and turnaround time. You can always negotiate per brief, but a clear anchor helps brands budget.